A modern, unified brand for a new era of insurance broking.

BDH Group is proud to announce its rebrand from Beyond Doubt Holdings, marking a significant step in the company’s growth and evolution.

BDH Group is the parent company of a portfolio of respected insurance brokers, including Premierline Business Insurance Broker, Airsports Insurance Bureau, and Academy Insurance Services. With clients at the heart of everything we do, we provide tailored insurance solutions, service excellence, and expert advice.

Established in response to the fast-changing and consolidating insurance market, BDH Group unites a group of specialist brokers. Our philosophy is built on a simple belief: real strength comes through collaboration.

Why the change?

The transition of BDH Group is more than just a name change, the new identity represents:

• A modern, unified identity across the group businesses
• Expanded capabilities to meet client and market needs
• Stronger support network for our clients, partners and teams
• A refreshed internal identity with shared values and culture

The rebrand reinforces our vision to deliver industry-leading service, sustainable growth and the reassurance that clients are protected.

“We want our brand to mirror the collaborative, client-centric, and forward-thinking values that define how we work,” said Gordon Crosbie, BDH Group CEO. “Our new name and identity truly represent who we are and where we’re headed as a group.”

Looking ahead

While our group name has changed, our leadership team and legal structure remain the same. What’s new is our brand identity, one that reflects our ambition to build on our success and continue evolving with our clients and partners.

Visit our new website at BDHgroup.co or connect with us on LinkedIn to follow our journey.

About BDH Group

BDH Group is the parent company to a portfolio of national insurance broker teams dedicated to placing the needs of clients at the heart of everything they do. With a mission to unite specialised insurance brokers (Premierline, Airsports Insurance Bureau and Academy Insurance Services), BDH Group delivers tailored solutions, service excellence, and expert advice to clients across the country.